Inbound marketing

credit: Hubspot

The majority of us know about the idea of outbound marketing. That is the act of sending mailings, making telephone calls, and generally placing ourselves before customers.

Inbound marketing is a popular expression for what is, basically, the inverse. It's making a environment where you pull in interactions to you. Inbound marketing can be utilized to drive all the content creation, SEO optimization, web-based social networking, mail list subscription campaigns, and different activities where customers self-select their enthusiasm for your products.

HubSpot deals with this process. It does a lot of the things different services in this directory perform, however it integrates everything together into one platform. As opposed to logging into a lot of various services that presumably won't share data, you can merge it all in HubSpot.


Beyond bug and issue tracking

credit: Atlassian

Jira is a tool for software development teams. That doesn't mean you should run a software company to profit by Jira. Any company that has software projects - regardless of whether for internal use or for market - can profit by the tools Jira provides.

Jira is known as a bug and issue tracker. It enables you to make a database of bugs and development issues, track how they're being taken care of, and follow-up on fixes and solutions.

In any case, Jira includes various agile team coordination tools, including scrum and kanban boards. While the boards seem to be comparable, Jira's implementation of scrum centers around schedules and sprints, while its kanban implementation centers around continuous improvement. The Jira scrum boards likewise provide for management and roles.

In case you're believing Jira's scrum and kanban boards look a lot like Trello, you'd be correct. Jira is possessed by Atlassian, which purchased Trello in 2017 for $425 million. That is a hell of a great deal of cash for a virtual post-it note board, yet once you start taking a gander at agile development, the synergies become self-evident.

Jira offers a free 7-day trial, and afterward it's $10 every month for up to 10 users. In the event that you have in excess of 10 users, the cost is $7 every month for each user. There's additionally an enterprise solution, so if your little group becomes huge, Jira can develop with you.


Mailing list management

credit: Colorlib

In the event that you can have an approval donkey, you should have a mail chimpanzee. MailChimp is a mailing list management service that, similar to Drip and HubSpot, does essential marketing automation by means of email.

What we like about MailChimp is that its cautious about list management, has an extraordinary management dashboard, and astounding integrations with tools like shopping carts and blogging systems. The company additionally gives sign-up templates and different tools that enable you to effectively integrate mailing list capture into your site.

As of late, MailChimp added show advertisement retargeting to its offerings. This enables you to show advertisements in Google's advertising network automatically. The thought is that on the off chance that somebody visits your site, they may get distracted. In any case, as they surf different sites, they'll see Google promotions for your products and services. By doing this automatically as a major aspect of MailChimp's automation process, you don't have to schedule or run advertisements. Simply pay Google for the clicks when they come in.

MailChimp gives a free plan for up to 2,000 subscribers and a liberal 12,000 emails every month. From that point onward, pricing goes up, contingent upon the quantity of subscribers you keep up and the services you use.


Turn-key ecommerce

credit: Shopify

There are a huge amount of ecommerce and web hosting cloud providers, yet we highlighted Shopify in light of the fact that it's about as complete an ecommerce experience as you're probably going to discover.

Not exclusively will Shopify set up an online store for you, the company offers mobile applications and two variations of "chip and swipe" perusers for use in physical point-of-sale retail environments. The company has a full cash register option also. Include in integrations with Pinterest, Facebook selling, and Amazon, and you have an end-to-end selling system that gives you a great deal of decision in setting up both (or either) your physical selling environment or online store.

We like how Shopify accompanies a lot of nice templates, and for those of you running on the web shops, there are tight delivering integrations with DHL, UPS, and the USPS.

Shopify offers a 14-day free trial and a $29 every month Basic plan that gives an entire host of services.


Survey building and tracking

As you may have speculated, SurveyMonkey allows you to design and field surveys on the web. Surveys can be basic, or have different stages dependent on the data you're attempting to gather. What we especially like about SurveyMonkey is the wide range of sorts of questions and formats you can incorporate into your survey. You can even transform a survey into a quiz.

Also, SurveyMonkey supports good report and analysis tools, enabling you to investigate the data you've assembled in an assortment of ways - including real-time outcomes.

Of specific note is an add-on service offered by SurveyMoney, where it'll discover people to fill out your surveys. In this way, in the event that you have to gather data and you don't have an available group of spectators, SurveyMonkey can enable you to get one. That, by itself, can be an enormous shelter for specific projects.

The company offers a liberal free version that permits unlimited surveys with up to 10 questions and a hundred responses. Past that, services start at $32 every month and go up contingent upon what number of respondents and what number of team members you have. The company likewise offers enterprise services, especially for estimating consumer satisfaction.